Associated Press
September 14, 2008
MEXICO CITY -
Mexico's notoriously unreliable postal service is getting the shock treatment - shocking pink.
Infamous for lost packages and tardy delivery, the postal service is getting a hot-pink makeover to try to brighten up its image, win back customers - and pull it out of the red.
Changes include a new logo, new uniforms and post offices painted pink and lime green. Some will also sell cut-rate rice, beans and powdered milk alongside stamps. Coffee mugs and envelopes - something the post office didn't sell before - will also be available, but only in hot pink and lime green.
The service's new symbol - a white carrier pigeon holding a letter in its beak - hit the streets Tuesday, a day after President Felipe Calderon unveiled the new look at a gala ceremony. The government hopes the new image and services will help the post office break even next year, after annual losses of up to $50 million.
http://www.baltimoresun.com/news/nation ... 7299.story